Farm Machines & In-Betweens

#22 - Simplifying Harvest: The Fendt IDEAL with Philipp Ashton

Serafin Group Episode 22

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In this episode, we’re joined by Philipp Ashton, Product Marketing Manager for the Fendt IDEAL combine across the Asia Pacific region. Philipp unpacks the thinking behind the Fendt IDEAL design — a machine shaped by farmer feedback to be simple, efficient, and easy to use.

We talk about how Fendt works closely with growers through pre-harvest catchups and in-season support groups to keep everyone connected and in control. Philipp also shares where things are heading in the world of harvest, especially as growers look to make every dollar count.

If you're chasing a smoother harvest and smarter machine, this one’s well worth a listen.

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Serafin Machinery Website: https://www.serafinmachinery.com.au/

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